Phase 3: Extend
Define success before you scale
Agree on what success looks like, who decides, and when to pause.
Look back at past changes that grew from a small test to a full rollout. What helped, and where did resistance show up? Then agree on three things with key stakeholders before you start.
Put it to work
- What success looks like, in specific outcomes or behaviors.
- Who decides whether results are good enough.
- Which red flags trigger a pause or redesign.